1. Introduction

Welcome to Avelon PR, a service owned and operated by AvelonPR OÜ, a company duly incorporated under the laws of Estonia, with its registered office at Harju maakond, Tallinn, Lasnamäe linnaosa, Lõõtsa tn 5-11, 11415, Estonia (hereinafter 'AvelonPR OÜ', 'Avelon PR', 'we', 'us', or 'our'). These Terms of Service ('Terms') constitute a legally binding agreement governing your access to and use of our website located at https://www.avelonpr.com (the 'Website') and the services provided thereunder (collectively, the 'Service'), through which AvelonPR OÜ facilitates the placement of media content in various outlets for a fee, as further delineated herein.

By accessing, browsing, registering for, or otherwise utilizing the Service—including but not limited to creating an account or submitting a Placement request—you irrevocably acknowledge and agree to be bound by these Terms in their entirety, together with all policies incorporated by reference, including our Privacy Policy, which governs our data practices, and our separate Refund Policy, which exclusively addresses refund matters and is available on the Website. Your act of creating an account, as signified by clicking 'Continue' on the sign-up page, constitutes your express acceptance of these Terms and your consent to receive occasional account-related communications from AvelonPR OÜ. Should you dissent from any provision herein, you are expressly prohibited from using the Service and must cease all such activities forthwith.

AvelonPR OÜ reserves the absolute right to amend, modify, or update these Terms at its sole discretion, without prior notice, such amendments taking effect immediately upon posting on the Website, as indicated by the revised 'Last Updated' date above. It shall be your sole responsibility to periodically review these Terms for changes, and your continued use of the Service thereafter shall constitute your irrevocable acceptance of the modified Terms, as further detailed in Section 15. These Terms, effective as of the Last Updated date, supersede all prior agreements or understandings between you and AvelonPR OÜ concerning the subject matter herein.

2. Definitions

For the purposes of these Terms, the following definitions shall apply:
- 'Client': Any individual or entity utilizing the Service.
- 'Service': The facilitation of media placements by AvelonPR OÜ, encompassing both organic and sponsored content.
- 'Marketplace': The designated section of the Website at https://www.avelonpr.com/marketplace displaying available media outlets and associated Fees.
- 'Placement': An article or content published in a media outlet through the Service.
- 'Content': Any draft material submitted by the Client for Placement.
- 'Fee': The cost of a Placement, as specified on the Marketplace, payable in advance.
- 'Sponsored Status': The categorization of a Placement, denoted on each Marketplace publication card as follows:
- 'D' (Discreet, Yellow): Placements with subtle sponsored elements, not overtly marked as advertisements; hover for explanation and expand card for full details.
- 'N' (Non-Sponsored, Green): Organic placements secured via contributing writers or staff, bearing no sponsored designation; hover for explanation and expand card for full details.
- 'S' (Sponsored, Red): Paid advertorials or explicitly marked sponsored content; hover for explanation and expand card for full details.
Clients are obligated to expand each publication card and review the details to fully comprehend the Sponsored Status.

3. Eligibility and Account Registration

3.1 To be eligible to utilize the Service, you must have attained the age of eighteen (18) years and possess full legal capacity to enter into binding contracts under applicable law. By engaging with the Service, you represent and warrant that you satisfy these eligibility requirements, and AvelonPR OÜ shall bear no liability for any consequences arising from your failure to meet such criteria.

3.2 Access to the Service necessitates the registration of an account with AvelonPR OÜ, requiring the submission of information that is true, accurate, current, and complete in all respects. You covenant that all data provided during registration shall be free from misrepresentation, and AvelonPR OÜ reserves the right, without prejudice to its other rights herein, to reject or terminate any account based upon inaccurate or incomplete submissions.

3.3 You shall assume sole responsibility for maintaining the confidentiality and security of your account credentials, including usernames, passwords, and access codes, and for any unauthorized use, disclosure, or breach resulting from your failure to safeguard such credentials, which shall constitute a material breach of these Terms. Any such misuse, including but not limited to fraudulent activity or submission of prohibited Content, may result in immediate suspension or termination of your account at AvelonPR OÜ’s sole discretion, as further elaborated in Section 9, with remedies strictly limited to those specified in the Refund Policy. AvelonPR OÜ disclaims all liability for losses or damages arising from your failure to comply with this provision.

4. Services Provided

4.1 AvelonPR OÜ serves as a facilitator, establishing connections between Clients and a diverse array of media outlets for the purpose of securing Placements, as exclusively delineated and offered through the Marketplace on the Website (https://www.avelonpr.com). The scope and availability of such outlets shall be determined solely by AvelonPR OÜ, and we reserve the unrestricted right, at our absolute discretion, to modify, suspend, or discontinue any aspect of the Service, including outlet availability or Placement types, without prior notice to Clients and without incurring liability beyond the provisions of the Refund Policy.

4.2 Placements facilitated hereunder may comprise either organic content, secured through established relationships with contributing writers or staff of the respective media outlets, or sponsored content, including but not limited to advertorials, as designated by the Sponsored Status on each Marketplace publication card ('D' Discreet, 'N' Non-Sponsored, 'S' Sponsored). Clients expressly acknowledge and covenant to review these designations prior to engaging the Service, as detailed in Section 2.

4.3 The Fees applicable to each Placement shall be transparently disclosed and irrevocably fixed as presented on the Marketplace at the time of selection by the Client, with no additional charges imposed unless expressly specified therein. AvelonPR OÜ’s obligation is strictly limited to exercising commercially reasonable efforts to secure the publication of a Placement, subject to the editorial discretion of the selected outlet, and we disclaim any responsibility for unforeseen expenses or for the Content’s impact, efficacy, or continued online availability, as further addressed in Section 10 (Limitation of Liability).

5. Fees and Payment

5.1 The Fees for each Placement shall vary according to the selected media outlet and are irrevocably fixed as displayed on the Marketplace at the precise moment of purchase, reflecting prevailing market demand and limited publication opportunities as noted on the respective publication cards. AvelonPR OÜ warrants that such Fees constitute the full cost of the Service as specified herein and reserves the right to adjust Fees for future transactions at its sole discretion without prior notice.

5.2 Payment of the Fee in its entirety shall be a condition precedent to the commencement of any Service activities and must be tendered through accepted payment methods, including but not limited to Stripe and cryptocurrency transfers, with specific cryptocurrency options detailed during the checkout process on the Marketplace. AvelonPR OÜ shall not be obligated to initiate Placement efforts until full payment is received and verified.

5.3 All Fees paid to AvelonPR OÜ are non-refundable under any circumstances, save as expressly provided in the separate Refund Policy, which constitutes your sole and exclusive remedy for refund claims. Clients acknowledge and agree that no further rights to reimbursement, credit, or compensation shall arise from payment, irrespective of Service outcomes or satisfaction.

5.4 Transactions shall be processed in the currency explicitly indicated on the Marketplace at purchase. Clients shall bear sole responsibility for all taxes, duties, levies, and payment processing fees incurred through any method (e.g., Stripe, cryptocurrency), whether imposed by payment processors, financial institutions, or blockchain networks, covenanting to remit the full Fee amount to AvelonPR OÜ undiminished by such additional costs. AvelonPR OÜ expressly disclaims liability for any such charges.

6. Client Content and Intellectual Property

6.1 Clients submitting draft Content for Placement hereby grant AvelonPR OÜ a perpetual, irrevocable, worldwide, non-exclusive, royalty-free, transferable, and sublicensable license to use, reproduce, modify, adapt, translate, distribute, publish, and otherwise exploit such Content in any medium or format as necessary to facilitate the Placement on your behalf, including the right to sublicense to media outlets or third parties involved in publication. You waive all moral rights and claims to additional compensation in connection therewith.

6.2 You represent, warrant, and covenant that all Content submitted is original, legally owned or licensed by you, and does not infringe, violate, or misappropriate any intellectual property, privacy, publicity, or other proprietary rights of third parties, complying fully with applicable laws, regulations, and industry standards. Any breach of this warranty constitutes a material breach of these Terms, and AvelonPR OÜ shall not be responsible for verifying your representations.

6.3 AvelonPR OÜ reserves the unrestricted right, at its sole discretion, to edit, adapt, or modify Content to conform to outlet guidelines or enhance Placement likelihood, without prior approval or obligation to preserve the original form, such modifications including but not limited to alterations in text, structure, or tone.

6.4 Logos, trademarks, or service marks of media outlets—including but not limited to online publications, print magazines, news organizations, and other editorial platforms (collectively, 'Media Entities')—displayed on the Website or Marketplace are utilized solely for illustrative and informational purposes to indicate potential Placement opportunities. AvelonPR OÜ expressly disclaims any ownership, endorsement, affiliation, partnership, agency relationship, or authority to represent or act on behalf of these Media Entities in any capacity, and Clients acknowledge that such use implies no contractual obligation beyond these Terms. Liability for Content-related damages is governed by Section 10 (Limitation of Liability).

7. Placement Process

7.1 Clients shall initiate the Placement process by submitting requests through the Marketplace, selecting a media outlet and providing Content in accordance with AvelonPR OÜ’s prescribed procedures and formats. Incomplete or non-compliant submissions may be rejected at our sole discretion without any obligation to proceed further.

7.2 AvelonPR OÜ shall undertake commercially reasonable efforts to liaise with the selected media outlets to secure the publication of submitted Content, such efforts being subject in all respects to the editorial discretion, policies, and independent judgment of said outlets. Clients expressly acknowledge and agree that: (i) AvelonPR OÜ does not exercise control over outlet decisions regarding acceptance, modification, or publication; (ii) successful Placement is not guaranteed and depends upon third-party approval beyond our authority; and (iii) AvelonPR OÜ is not required to disclose details of its negotiations or interactions with outlets.

7.3 Timelines for achieving publication shall vary based on the operational practices, editorial schedules, and availability of the selected outlet, and AvelonPR OÜ makes no warranties or guarantees as to the precise timing thereof. Estimated timelines, where provided on Marketplace cards, are for informational purposes only and are not binding; Clients accept that delays or deviations therefrom shall not constitute a breach of these Terms.

7.4 Clients bear sole responsibility for reviewing the Sponsored Status ('D', 'N', 'S') by expanding each publication card on the Marketplace prior to purchase. AvelonPR OÜ’s obligations regarding Placement nature are fulfilled upon provision of this information, and we shall not be liable for any rejection, removal, or adverse consequences of Placements, as governed by Section 10 (Limitation of Liability), with remedies limited to the Refund Policy.

8. Client Responsibilities

8.1 Clients shall be obligated to submit Content for Placements that is accurate, lawful, and free from infringement of any third-party rights, including but not limited to intellectual property, privacy, or publicity rights. You covenant that such Content shall: (i) comply with all applicable local, national, and international laws, regulations, and ordinances; (ii) be devoid of false, misleading, or deceptive statements; (iii) not be fraudulent, defamatory, obscene, or otherwise objectionable as determined by AvelonPR OÜ in its sole discretion; and (iv) be accompanied by sufficient documentation or authorization upon our request to substantiate your ownership or lawful use. Any breach hereof shall constitute a material breach, entitling AvelonPR OÜ to terminate the Service pursuant to Section 9.

8.2 You undertake full responsibility to diligently review and verify all details pertaining to Placement opportunities on the Marketplace, including but not limited to the Sponsored Status designations ('D', 'N', 'S'), prior to submitting an order. AvelonPR OÜ shall not be liable for any errors, omissions, or dissatisfaction arising from your failure to exercise such due diligence, and you acknowledge that reliance upon incomplete or unverified information is at your sole risk.

8.3 Timely payment of all Fees, as stipulated on the Marketplace and in accordance with Section 5, constitutes a condition precedent to the initiation of the Placement process. You agree that any delay or failure to remit payment in full shall entitle AvelonPR OÜ to suspend or withhold Services without incurring liability, and no Placement efforts shall commence until payment is duly received and confirmed by AvelonPR OÜ.

8.4 You shall provide reasonable cooperation and assistance to AvelonPR OÜ’s agents as necessary to facilitate the Placement process, including but not limited to promptly responding to inquiries, furnishing additional information or clarifications regarding the Content, and adhering to reasonable timelines communicated by AvelonPR OÜ. Failure to cooperate may, at our sole discretion, result in delays or cancellation of the Placement, without prejudice to our rights under these Terms.

9. Right to Refuse Service

9.1 AvelonPR OÜ reserves the absolute, unfettered, and unilateral right to refuse to provide the Service to any individual, entity, or prospective Client at its sole and exclusive discretion, without any obligation to justify, explain, or substantiate such refusal. This right may be exercised at any time, for any reason or no reason whatsoever, and shall not be subject to challenge or review by any party.

9.2 AvelonPR OÜ may, at its sole discretion, suspend or terminate your account, access to the Service, or any associated privileges, including pending orders or Placement requests, with immediate effect and without prior notice, explanation, or opportunity for appeal. Such actions may be precipitated by suspected violations of these Terms, operational considerations, or any other basis deemed appropriate by AvelonPR OÜ, and the disposition of pending matters shall be governed exclusively by the Refund Policy.

9.3 The right to refuse Service extends comprehensively to all facets of your interaction with AvelonPR OÜ, including but not limited to use of the Service, access to the Website (https://www.avelonpr.com), and engagement with the Marketplace, remaining in full force and effect during and subsequent to your relationship with AvelonPR OÜ. No liability shall attach to AvelonPR OÜ for exercising this right, as further detailed in Section 10 (Limitation of Liability).

10. Limitation of Liability

10.1 AvelonPR OÜ shall not be liable, under any legal or equitable theory whatsoever, whether in contract, tort (including negligence), strict liability, or otherwise, for the outcome, efficacy, accuracy, reception, continued online presence, or subsequent removal of any Placement by a media outlet, nor for third-party actions beyond our control, including but not limited to decisions by outlets concerning Content acceptance or publication. Clients expressly assume all risks associated therewith, and recourse shall be limited to the provisions of the Refund Policy.

10.2 To the fullest extent permitted by applicable law, AvelonPR OÜ disclaims liability for any indirect, consequential, incidental, special, exemplary, or punitive damages arising out of or in connection with the Service, including but not limited to: (i) lost profits, revenue, or business opportunities; (ii) damage to reputation, goodwill, or brand value; (iii) loss of data, business interruption, or costs of substitute services; irrespective of whether such damages were foreseeable or AvelonPR OÜ was advised of their possibility.

10.3 In no event shall the total aggregate liability of AvelonPR OÜ, its affiliates, directors, officers, employees, or agents, for any claims, damages, or losses arising under or related to these Terms or the Service, exceed the Fee actually paid by you for the specific Placement giving rise to such claim, this limitation constituting your sole monetary remedy hereunder and the maximum exposure of AvelonPR OÜ.

10.4 The Service is provided on an 'as is' and 'as available' basis, without warranties or representations, express or implied, including but not limited to merchantability, fitness for a particular purpose, non-infringement, or uninterrupted, error-free access. AvelonPR OÜ disclaims any duty to ensure continuous performance, and Clients accept all inherent risks of use without entitlement to additional assurances beyond these Terms.

11. Indemnification

11.1 You agree to fully indemnify, defend, and hold harmless AvelonPR OÜ, its affiliates, subsidiaries, directors, officers, employees, agents, successors, and assigns (collectively, the 'Indemnified Parties') from and against any and all claims, demands, actions, suits, proceedings, liabilities, damages, losses, or expenses—including reputational harm, financial losses, or legal penalties—arising out of or in connection with your Content, use of the Service, or breach of these Terms, whether asserted by third parties or otherwise, irrespective of the merit or outcome of such claims.

11.2 This indemnification shall encompass, without limitation: (i) reasonable legal fees, court costs, and expenses incurred by the Indemnified Parties in defending against any claim; (ii) damages, settlements, or judgments awarded or agreed upon; (iii) other costs arising from third-party disputes related to your actions or Content. You covenant to bear the full financial burden thereof, ensuring no economic loss to the Indemnified Parties.

11.3 You shall provide AvelonPR OÜ with prompt written notice of any claim subject to indemnification, delivered to [email protected], and shall cooperate fully in the defense or settlement thereof, including providing relevant information or testimony as reasonably requested. Failure to provide timely notice or cooperation may, at our discretion, limit your obligations to the extent such failure prejudices the defense.

11.4 AvelonPR OÜ reserves the right, at its sole discretion and your sole expense, to assume exclusive control over the defense and settlement of any indemnified claim, including the selection of counsel and negotiation of terms. You shall not settle or compromise any claim without our prior written consent, and unauthorized settlements shall not bind AvelonPR OÜ or relieve you of your duties hereunder.

12. Termination

12.1 AvelonPR OÜ may terminate, suspend, or restrict your access to the Service at its sole discretion, with immediate effect, as detailed in Section 9 (Right to Refuse Service), without further notice or liability beyond the Refund Policy.

12.2 You may request termination of your account by submitting a written request to [email protected], subject to the resolution of any pending orders or Placement requests. AvelonPR OÜ shall not be obligated to process such termination until all outstanding obligations, including payment of Fees, are fulfilled to our satisfaction, and termination shall not relieve you of accrued responsibilities.

12.3 Upon termination by either party, pending Placements may be canceled or disposed of at AvelonPR OÜ’s discretion, with outcomes governed solely by the Refund Policy. Sections 6 (Client Content and Intellectual Property), 9 (Right to Refuse Service), 10 (Limitation of Liability), 11 (Indemnification), 13 (Governing Law and Jurisdiction), and 17 (Miscellaneous) shall survive indefinitely, binding both parties with respect to any rights or liabilities accrued prior to termination.

13. Governing Law and Jurisdiction

13.1 These Terms, and all matters arising out of or relating to your use of the Service, shall be exclusively governed by and construed in accordance with the laws of the Republic of Estonia, without regard to its conflict of law principles or the laws of any other jurisdiction, to the fullest extent permitted by international conventions and treaties.

13.2 Any disputes, controversies, or claims arising under or in connection with these Terms or the Service—including their formation, validity, breach, or termination—shall be subject to the exclusive jurisdiction of the courts of the Republic of Estonia, adhering strictly to Estonian procedural and substantive requirements (e.g., statutes of limitation, filing deadlines). You irrevocably submit to this jurisdiction and waive all objections to venue or convenience, including claims of forum non conveniens.

13.3 No alternative dispute resolution mechanisms, such as arbitration or mediation, shall be mandated unless expressly agreed to in writing by AvelonPR OÜ at its sole discretion. Absent such agreement, litigation in Estonian courts shall constitute the sole method of dispute resolution hereunder.

14. Privacy and Data Protection

14.1 The collection, use, storage, and processing of your personal data by AvelonPR OÜ shall be governed exclusively by our Privacy Policy, available at https://www.avelonpr.com/privacy, which is incorporated herein by reference and forms an integral part of these Terms. Your use of the Service signifies your acknowledgment and acceptance of such practices.

14.2 AvelonPR OÜ shall process your personal data as necessary to deliver the Service, including sharing with media outlets or third-party providers involved in Placements, and you expressly consent to such processing under Estonian and EU laws (e.g., GDPR), acknowledging that: (i) it is essential to Service performance; (ii) third-party identities may vary without guarantee; and (iii) no further approval beyond this consent is required.

14.3 We shall implement security measures deemed reasonable at our sole discretion to protect your data, but shall not be liable for breaches beyond our reasonable control (e.g., cyberattacks, system failures), with all associated risks assumed by you.

14.4 You may contact [email protected] to exercise data rights under applicable law (e.g., access, erasure), subject to legal limitations. AvelonPR OÜ may deny requests where permitted, and fulfillment may be constrained by operational or legal requirements.

15. Amendments to Terms

15.1 AvelonPR OÜ reserves the unrestricted right to amend, modify, or update these Terms at its sole discretion, without prior notice, for reasons including but not limited to changes in the Service, legal requirements, or operational needs, such amendments being binding upon all Clients.

15.2 Amendments shall take effect immediately upon posting on the Website (https://www.avelonpr.com), as evidenced by the revised 'Last Updated' date, constituting sufficient notice without further individual communication.

15.3 You shall bear sole responsibility for periodically reviewing these Terms, and your continued use of the Service post-amendment shall constitute your irrevocable acceptance thereof. Ignorance of changes shall not excuse non-compliance, and cessation of use is your sole remedy if you dissent.

15.4 Prior versions of these Terms may be provided upon written request to [email protected], at AvelonPR OÜ’s discretion and subject to availability, without affecting the enforceability of the current Terms.

16. Force Majeure

16.1 AvelonPR OÜ shall not be liable for delays, failures, or inability to perform obligations under these Terms due to events beyond our reasonable control, including but not limited to acts of God (e.g., earthquakes, floods), pandemics, war, governmental actions, outages, cyberattacks, or third-party actions (collectively, 'Force Majeure Events'), irrespective of foreseeability.

16.2 During a Force Majeure Event, affected obligations shall be suspended, and AvelonPR OÜ shall not be deemed in breach, with Clients waiving claims for non-performance during such period.

16.3 We may, where practicable, notify you of such events via the Website or email and reserve the right to terminate affected orders if delays persist excessively, without liability or refunds beyond the Refund Policy.

16.4 Force Majeure Events shall not relieve you of payment obligations for completed Services, and all Fees paid shall remain non-refundable, with continued compliance required for unaffected obligations.

17. Miscellaneous

17.1 These Terms, together with the Refund Policy and Privacy Policy (each incorporated by reference and subject to amendment), constitute the entire agreement between you and AvelonPR OÜ regarding the Service, superseding all prior agreements, representations, or understandings, whether written or oral, unless expressly incorporated herein by AvelonPR OÜ in writing.

17.2 Should any provision of these Terms be deemed invalid or unenforceable by an Estonian court, the remaining provisions shall persist in full force to the maximum extent permitted, with invalid provisions reformed or severed to preserve the intent hereof, and AvelonPR OÜ retaining enforcement rights over unaffected terms.

17.3 No waiver of any right, remedy, or breach hereunder shall be effective unless in writing and signed by an authorized representative of AvelonPR OÜ. Any delay in enforcement shall not impair our rights, and you waive defenses based on laches or estoppel.

17.4 You shall not assign or transfer these Terms or any rights hereunder without AvelonPR OÜ’s prior written consent, which may be withheld at our discretion. AvelonPR OÜ may assign these Terms to any affiliate or third party at its sole discretion, effective immediately upon execution, binding you without notice. Notices to AvelonPR OÜ shall be emailed to [email protected], effective upon receipt; notices to you may be via account email or Website posting, effective upon transmission.